An entrepreneur approached us with little more than an idea, a lap-top computer and his dog named Jake. We molded this idea into a strategic plan to differentiate the company in the nascent online promotional products business. While many companies faced, our strategy blended focus on unique promotional products, offline sales and operational excellence. We were the initial investors in this company, co-founders, strategic advisors and an ongoing source of capital. This includes overseeing multiple initial rounds of financing ($6.5 million). We have since exited our investment.
ePromos thrives today as a leader in the promotional products market.